Archive for the ‘Press’ CategoryEver wonder why designer denim is so expensive? That question, (and an article that we found in the LA Times) got us thinking. Denim as a fabric, was created for the working class due to its versatility, durability and inexpensiveness. Why are we paying a premium for such a product? Fast forward to 2011 and denim is coveted for very different reasons. We still love it for its versatility, I mean it does go with everything, but today we are all about the design of it as well as the uniqueness of the fabric. We also noticed how it is now being manipulated with fabric blending and washes to incorporate trends and designer’s visions while saying true to its original form. This season is all about:
After we did our research we found out that multi-million dollar companies like Gap and Ralph Lauren devote entire teams of designers to their denim lines, while other denim specific companies like Mother Denim and J Brand focus on this mainstay to start and drive their successful businesses. This focus may be the main reason why designer denim is so expensive, so next time you wonder why that price tag on your favorite new jeans is a little higher, look at the details and the design of the jean and most importantly the fit of the jean and know that a team of people worked very hard to make that jean what it is. Check out some of our favorite styles here that embody the newness and versatility that makes denim great:
Willow St. Boutique re-launches online boutique with a Pre-sale section, Celebrity style, and Under $100 for a specialized shopping experience. Summit, NJ – This Spring, Willow St. Boutique announced the re-launch of their 2 year old online boutique willowst.com. Using feedback from customers and industry consultants, the site now focuses on customer service and a specialty shopping experience. There are many new features that act to energize the site, while making the entire shopping experience more appealing. Among these is a celebrity style section where customers can see their favorite celebrities and instantly purchase their look. Also exciting for spring is the pre-sale section that will allow customers to order items that are not yet available anywhere, allowing them to get items from Trina Turk, Billy Blues, Ella Moss, Citizens of Humanity, Big Buddha, J Brand, and more from their favorite designers guaranteed. Creative Director, Shanna Truffini leads the team equipped with designers, writers and stylists all working full time to give customers an extraordinary encounter every time they shop. “I feel like times have changed and customers are not all alike anymore. I like that we can give each and every customer our attention and offer her exactly what she needs” Truffini stated. Adding, that “willowst.com feels like an online boutique as far as customer service and specialized options”. In addition to the new look and feel of the site, the hire of a Social Media Director is helping the site communicate with customers better and more often. Using facebook, twitter and a daily blog gives willowst.com the ability to offer exclusive promotions and deals to followers and fans. Truffini said “we need to stay connected to our customers on a daily basis to give them exactly what they need and social networking is the best way to do that”. Owner and buyer Lezli Salz-Bradley stated “we are so excited for the re-launch of the site”. Adding that “I feel like I am cherry picking the goods that our specific customers like to wear, while focusing on adding newness every week like a true boutique. Also energizing the new site, is the addition of an Under $100 category that we see a great need for in this economic climate.” Buying for her stand alone store for over 10 years, Bradley has worked to bring the urban style trends to areas outside of New York City and now does the same for willowst.com. |
